The County Club, Guildford
Founded in 1882, The County Club stands as one of Surrey’s most distinguished private members’ clubs. Originally established for 120 gentlemen, it has evolved over the decades into a cherished institution. By 1946, women were welcomed, though initially with restricted privileges—a reflection of a bygone era. Today, those limitations are long behind us.
Following a meticulous rebrand and comprehensive refurbishment, The County Club has been beautifully transformed. The redesign honours its Grade II listed heritage while introducing a contemporary, sophisticated identity. Refined lounges, an impressive Guildford High Street entrance, thoughtfully conceived meeting spaces, hospitality bars, and a reimagined dining room now create a welcoming, elegant environment for members and guests alike.
The Brief
To restore and elevate a historic club into a vibrant, modern private members’ destination—one of the few prestigious clubs outside London. Our approach combined strategic brand development with full interior and exterior design, achieving a seamless fusion of heritage and contemporary luxury.
The Result
The County Club now thrives with both loyal longstanding members and a vibrant new generation. Every space—carefully curated and exquisitely detailed—reflects a balance of timeless elegance and modern sophistication, ensuring this iconic institution flourishes for generations to come.
“The board and I are utterly delighted with the final result. Time and again, our established members express how much they love the new look and feel of the club, while we are also attracting a vibrant new generation of members whom we welcome with open arms. This is a true testament to James’ creativity and refined style.”
Jane Derbyshire, Chairman
Transform Your Space with Expert Design and Project Management
Experience the art of bespoke design. Selby Willing’s architectural and interior services craft spaces that are exquisitely considered, utterly personal, and timelessly elegant. From refined private residences to boutique hospitality venues, every detail is curated to reflect your vision with precision and sophistication.