01 about

James Selby Willing — A Visionary in Design

A man who “sees through walls,” James Selby Willing transforms bold ideas into immersive realities. Known for his refined, classic-modern aesthetic and a fearless embrace of beauty, James creates bespoke environments for luxury residences, boutique hotels, private clubs, and standout hospitality spaces.

With a meticulous eye for detail and a deep passion for experiential luxury, he curates bold palettes, iconic wall art, and a signature sense of “home.” His designs marry creativity with function, delivering lifestyle environments that inspire and endure.

Hospitality Design with Purpose

From boutique hotels to private clubs and commercial venues, James amplifies brand identity through an insightful and collaborative process. By understanding your audience—both current and aspirational—he ensures every space is luxurious, welcoming, and unforgettable.

Events & Brand Engagement

As a seasoned Event Manager and Producer, James forges lasting loyalty between brands and global audiences. Whether it’s a global product launch, a high-impact conference, or an intimate awards night, each experience is authentic, memorable, and masterfully aligned with brand values. Through cultural intelligence and strategic insight, he delivers sustainable experiences that resonate long after the final applause.

03 what people say

04 contact

[email protected]

Tel: (+44) 7788410503

London, South East England