My purpose is to ‘wow’ your senses. I enjoy nothing more than leading and steering a team to provide those creative nourishing experiences ultimately to enlighten and inspire a sense of wellbeing and community. In translating creative ideas and briefs into tangible activations, my aim is to bring brands to life which communicate their key message, narrative and soul. Pioneering by nature with an entrepreneurial spirit, I am passionate about the very creation of bringing something into being. I am practical and love the freedom to make rational decisions, along with the responsibility to set goals, structure and order.